DIGITAL & PRINT ADVERTISING
What's Better, Print or Digital Advertising?
A lot of people ask themselves this question when it comes to marketing, and it's a valid one; however, the answer is both. They both have unique advantages when it comes to advertising. For example, print tends to be better for sheer lasting power, and people still like to touch and feel something that they can physically keep. It also tends to keep people's attention for longer periods of time, by them "investing" in holding it in their hand, they feel "committed" to reading it. When it comes to digital advertising, the clear advantage is cost-effectiveness, everything in the digital world can be circulated to countless individuals at a cost significantly lower than most print materials, it also has more flexibility in terms of design possibilities and advertisement options. A marketing campaign where both are used to varying degrees is the ideal way to leverage the benefits of both digital and print advertising.
What Services Are Available for Both?
For print advertising LB manages; graphic design, as well as content creation for any type of print advertising including; direct mail, newspapers, magazines, brochures, catalogues, flyers and everything in between. For digital, we manage; pay-per-click, (PPC), display advertising, social media marketing, search engine marketing (SEM), video advertising, email marketing, content marketing, and of course search engine optimization (SEO).
Balance is Everything
The perfect formula for success lies between many marketing techniques, including others that aren't mentioned on this page. All of these elements, when perfectly balanced, work together in unison to elevate your businesses exposure. Truly effective marketing requires many marketing tactics working together all at once to varying degrees to ensure the best possible outcome. With LB as your marketing consultant, we will always ensure that no matter which marketing tactics are used to improve your business sales, that it will always be the perfect marketing mix to benefit you and your business.