WHY BOTHER WITH A MARKETING CONSULTANT?
You Don't Want to Deal with a Marketing Agency
Big marketing companies charge big money, that's just the reality. If you're a small or medium-sized business, you don't need a big advertising agency to do your marketing; you need one marketing who knows what they're doing when it comes to all things marketing. Another challenge with larger marketing agencies is that you are just one in potentially dozens and dozens of other clients, many of them much larger businesses than yours, who have the financial means to keep the lights on for a big agency. So, at the end of the day, do you think you'll be a top priority?
You Don’t Want to Commit
Do you really want to commit to having a full-time marketing person? The benefits to be paid out, the spacious accommodations that need to be made, the time commitment on projects that don’t require a full-time person? Probably not, you’re not alone in your thinking, a lot of businesses prefer a marketing consultant for several reasons, including that they can be kept on board on any term basis you choose, they are a flexible solution to in-house marketing staff, and they are held accountable for keeping things on track because if they aren’t producing more business for you, then they really aren’t needed…This hard fact tends to help drive quality work and measurable marketing results.
You Need an Actual Marketing Strategy
A good marketing consultant takes the time to build a solid foundation based on actual a marketing strategy before jumping into a series of tactics aimed at boosting business. Until you find a way to improve the way your potential customers view your business, you’ll find that your marketing efforts never seem to truly build momentum until you have a solid marketing strategy in place.
You Need Fewer Marketing Objectives
A competent marketing consultant will help you find your highest payoff work and your most important goals based on where you want to be in a year, in two years, or five years – not next week, or next month. Also, a good marketing consultant will make sure that the number of priorities and goals at any given time stays very small and laser-focused, ensuring your maximum ROI.
You Have Resource Gaps
Sometimes in the “do it all yourself” world of business it’s hard to spot the areas that need outside help. You may be able to set up your newsletter, and create some basic header graphics for your social media profiles, but is this work robbing you from focussing on higher payoff work? It probably is… Sure, those things need to be attended to, but a good marketing consultant helps you to stop doing the things that are better handled by others. In fact, they can help you become the President, CEO, or Owner again, handling other pressing matters that only you know how to manage.
You Need to Fix Your Conversion
Too many business owners, and sadly sometimes marketing consultants, focus on website traffic and social media likes exclusively, when really, the highest priority should be customer conversion and ROI. When you can figure out how to get potential visitors to your website and prospects that respond to your marketing campaigns positively, you can significantly elevate your business.
You Can't Stay Focused
One of the little secrets of consulting is that a part of you simply needs someone to hold you accountable – someone to help you document your goals and objectives and keep you on track if you start to wander off into new ideas and other distractions, why? Because staying focused seems way too boring for most entrepreneurs. A part of this is done through harassing you and pre-set meetings, but the greatest gains are realized when your focus starts to produce solid results. A good marketing consultant will request metrics tied to your specific marketing goals and will help you to understand the value you’ll derive once you reach them.
Although some of these might strike you as hard truths', the reality is we all need help at different points in both our business and personal lives. Contact LB today to see how we can help you with at least one of those, your businesses marketing.